01·WHY BRAZIL
Your exact user already exists here. In Portuguese.
Shotgun is built for the trader who snipes launches, copies wallets and hates paying fees to people who add nothing. Brazil produces that trader at scale — and almost nobody is speaking to them in their own language.
🇧🇷
Retail-heavy, Solana-native
Brazil is one of the most active retail crypto markets in the world, and memecoin culture here runs on Solana. Fast, cheap, chaotic — the same environment Shotgun was designed to win.
💬
The audience isn't on Discord
Brazilian traders organize on Telegram and WhatsApp, in call groups and lounges. If your growth plan is English-language X threads, you are invisible to them.
🕳
The gap
Product-market fit is already there. What's missing is presence: no Portuguese content, no local proof, no familiar face saying "I trade on this".
This proposal is not about explaining Shotgun to Brazil. It's about putting Shotgun where Brazil already is — and letting people they trust do the talking.
02·THE UNFAIR ADVANTAGE
We didn't just find your audience. We recruited part of it.
Before writing this proposal, we prospected Brazilian streamers and brought them onto Shotgun. They are already trading on the platform today.
✔
Already using it
These are not sponsorship leads waiting for a budget. They opened accounts, connected wallets and traded — which means the story is real before we publish a single line.
🎥
Content that isn't an ad
A streamer's screen with Shotgun open, a cashback receipt, a copy-trade that worked. That footage converts in Brazil in a way that a banner never will.
📰
Editorial, not promo
We turn it into journalism: pieces on CriptoBR about Brazilian streamers who moved their trading to Shotgun, and why. Same reach, more credibility, indexed on Google forever.
This is the part a media buy can't replicate. Anyone can rent attention in Brazil; almost nobody arrives with creators already on the product. The names and channels are shared with you before anything goes live.
03·WHAT YOU GET
Seven surfaces, one monthly fee.
01 · Email
One newsletter every week
A dedicated Shotgun edition sent to our Brazilian crypto subscriber list every week — four a month, on the same machine we run for Oobit today. Real HTML email, not a link dump.
02 · Telegram
33+ groups & our own channel
Distribution across the trading-group network where Brazilian retail actually talks, plus first-party publication on the CriptoBR channel.
03 · Partner groups
Exclusive Capital · DivulgaCripto · Calls100%Safe
Named placements in established call groups, roughly 300 members each — small rooms, high intent, people who trade the same day they read.
04 · Binance Square
Where BR discovery happens
Publication on Binance Square in Portuguese, in front of an audience that is already inside a trading mindset when they read it.
05 · X
Crypto-native amplification
Distribution on X for the segment that lives there, tying the Portuguese content back to Shotgun's own English-language presence.
06 · YouTube
8 videos a month — two per week
Two slots every week on @OliverWeb3Labs (1,000+ subscribers, 88 videos, in web3 since 2021). Each episode is embedded in the article and pushed through every channel above.
07 · Editorial
4 articles every week on CriptoBR
Sixteen original pieces a month — including the streamer stories — published on our site, SEO-indexed in Portuguese and permanently searchable.
THE WEEK, AS IT ACTUALLY RUNS
Monday
Article
Opens the week on CriptoBR — the market or product angle Brazilian traders are already arguing about.
Tuesday
Article + video
Second written piece, published with the week's first YouTube episode embedded inside it.
Wednesday
Article + newsletter
The weekly email goes out mid-week, when open rates peak, carrying that week's strongest story.
Thursday
Article
Fourth and last written piece — usually the practical one: fee math, guides, how-to.
Friday
Video
Second episode of the week, timed for weekend viewing, then pushed into every Telegram and WhatsApp group.
Everything above runs on channels we own or already publish in. That's why the number at the end of this document is what it is.
04·NEWSLETTER · PROOF, NOT PROMISE
We already do this for a paying partner.
Oobit — the crypto payments app — runs campaigns through our newsletter today. Below is a real email we sent for them, not a mockup.
SEE THE REAL CAMPAIGN
Oobit · 30 July 2026
"Comprar ouro nunca foi o problema. Movimentar era."
Open the email as it was delivered →
150 recipients · 0 bounces · sent from criptobr.net
Campaign shipped 30 July 2026. Subject line: "Buying gold was never the problem. Moving it was." Editorial intro written in the voice of our founder, then the partner's product story, then a single call to action.
It goes out as a real HTML email — brand colors, product imagery, tracked links — from our own domain, to a list that opted in for Brazilian crypto coverage. Delivery is verified message by message, not assumed.
For Shotgun, the same structure carries a different story: why a Brazilian trader stops paying full fees, what cashback at 50–100% actually means at their volume, and how a launch snipe executes in under a block.
What you receive: one campaign every week — four a month — with the full HTML for approval before dispatch, and the delivery report after.
Why this matters more than a follower count: an inbox is permission. These people asked to hear from us about crypto — and they are Brazilian, retail, and already trading.
05·TELEGRAM & WHATSAPP
In Brazil, the group chat is the platform.
This is the part international teams consistently underestimate. WhatsApp is installed on virtually every phone in the country, and crypto lives on Telegram. Not on Discord, not on email lists, not on Reddit.
TELEGRAM NETWORK
33+ groups in the Brazilian trading-group network
Call groups, lounges and discovery rooms
Same-day reading, same-day trading
Native format: no ad units, just a message people read
NAMED PARTNER GROUPS
Exclusive Capital — ~300 members
DivulgaCripto — ~300 members
Calls100%Safe — ~300 members
Small rooms, high intent: everyone there is looking for the next trade
FIRST-PARTY
Publication on the CriptoBR channel we own
WhatsApp distribution to our own audience
Nothing rented — no risk of a middleman disappearing
Content stays live and searchable after the campaign
A message inside a Brazilian trading group is read like a tip from a peer. The same message as a paid banner is read like an ad. That difference is the whole reason this channel converts.
06·BINANCE SQUARE & X
Two rooms where intent is already high.
◆
Binance Square
In Brazil, Square is a genuine discovery surface: people scroll it while looking at charts. Publishing there in Portuguese puts Shotgun in front of an audience that is one tab away from trading — and it costs nothing but the content itself.
✕
X
The crypto-native slice of the Brazilian market lives on X, and it's where your existing English presence can be bridged into Portuguese. Distribution here also gives your team something quotable and re-shareable from Shotgun's own account.
Neither of these replaces Telegram. They stack on top of it — the same story, told again where a different part of the market happens to be standing.
07·YOUTUBE · TWO VIDEOS A WEEK
Eight videos a month, on a channel that is ours.
Not one sponsored mention buried in someone else's content. Two slots every week on our own channel, in Portuguese, that keep working long after the month ends.
OUR CHANNEL
@OliverWeb3Labs
"Vivo do mundo web3.0 desde 2021" — in web3 since 2021.
Visit the channel →
8videos / month
1,000+subscribers
88videos published
📅
Tuesday and Friday
A predictable cadence — two episodes every week, eight every month. Traders come back to a channel that publishes on schedule, and Shotgun stays present instead of appearing once and disappearing.
♻️
One asset, every surface
Each video is embedded in the CriptoBR article, dropped into the Telegram groups, posted on X and referenced in the newsletter. Produced once, distributed five times — and searchable on YouTube afterwards.
A month of video, mapped out
8 EPISODES
1
Week 1 · Tuesday — The walkthroughShotgun from zero in Portuguese: connecting the wallet, the interface, first trade. The video a Brazilian sends to a friend who asks "how do I start?".
2
Week 1 · Friday — The first real tradeA short, unedited run: funding the wallet, picking a pair, executing. No cuts at the uncomfortable parts — which is exactly why people watch it to the end.
3
Week 2 · Tuesday — The fee mathWhat a 1% flat fee with 50–100% cashback actually returns at real trading volume, on screen, with numbers instead of slogans.
4
Week 2 · Friday — Cashback, one week laterThe same wallet from Tuesday, opened on camera to show what actually came back. A number you can see beats a percentage on a landing page.
5
Week 3 · Tuesday — Sniping a launch liveFilters, wallet copying, whale and KOL alerts — recorded on a real launch, including what goes wrong and how the tooling handles it.
6
Week 3 · Friday — What went wrong this weekThe trades that lost, the filters that missed, and how the platform behaves when the market does not cooperate. Credibility in Brazil is built here, not in the wins.
7
Week 4 · Tuesday — The streamersThe Brazilian streamers already trading on Shotgun, on camera: what they used before and what changed. This is the episode the groups share on their own.
8
Week 4 · Friday — The month in the groupsThe questions Brazilians actually asked in Telegram and WhatsApp that month, answered on camera — and the ones we could not answer go straight to your team.
Video is where the streamer angle stops being a claim and becomes footage. Everything in section 02 gets a face, a screen and a timestamp here.
08·EDITORIAL ENGINE
Content that keeps working after the campaign ends.
Four articles every week — sixteen a month, Monday through Thursday. Group messages disappear in an hour. Articles don't. Everything we publish stays indexed in Portuguese, which is the language your future Brazilian users search in.
The editorial line we'd run for Shotgun
5 ANGLES
1
The streamers who switched the anchor storyBrazilian streamers already trading on Shotgun, in their own words: what they used before, what changed, what the cashback actually returned. This is the piece nobody else can write.
2
"Stop funding everyone else", explained in PortugueseA plain-language breakdown of the fee math — what a 1% flat fee with 50–100% cashback means for someone trading daily. Numbers, not slogans.
3
How to snipe a launch without getting rektA practical guide using Shotgun's tooling: filters, wallet copying, whale and KOL alerts. Useful enough to be shared inside the trading groups on its own merit.
4
Every video ships inside an articleTuesday's episode is embedded in the article published that same day; Friday's is carried into Monday's piece. Both end up indexed on Google as well as YouTube, so the written and the filmed reinforce each other.
5
Self-custody without the lectureYour keys, your crypto — but written for someone who just wants to trade fast and not lose everything. Covers the wallet connection and the Turnkey path honestly, including the trade-offs.
09·INVESTMENT
Everything above, for this.
545 USDT
per month
ALL CHANNELS INCLUDED · NEGOTIABLE
28
Content pieces a month
16 ARTICLES · 8 VIDEOS · 4 NEWSLETTERS
0
Media budget required
OWNED CHANNELS, NOT PAID ADS
And this number is open to negotiation. If the budget you have for Brazil is a different one, tell us what it is and we will shape the scope around it — volume, channels or contract length. We would rather start smaller and prove it than not start at all.
✔
Included
Content production in Portuguese, design, 16 articles, 8 videos and 4 newsletters a month, distribution across every surface listed, publication on CriptoBR, and a delivery report at the end of the cycle.
→
Not included
Paid media, influencer fees and giveaway prizes. If you want to fund any of those, we'll organize and run them — priced separately and transparently.
⚑
How we start
Kickoff call, then the first content cycle goes live within a week. Month one doubles as the test: you see real numbers before committing further.
One month of this costs less than a single sponsored post from a mid-tier creator — and unlike that post, it leaves you with articles, an email base that saw you, and streamers already on the product.
· SHOTGUN × CRIPTOBR
Brazil doesn't need convincing. It needs to be told where.
The traders are here, the culture is here, and part of the creator layer is already on your platform. What's missing is someone publishing in Portuguese, every week, in the rooms where those trades actually get decided.
WE OWN THE CHANNELS
Newsletter, site, Telegram and WhatsApp audiences are ours — no rented reach, no middlemen.
WE'VE DONE IT BEFORE
The same machine runs for Oobit today, with campaigns shipped and verified.
WE START WITH PROOF
Brazilian streamers are already trading on Shotgun. The first story writes itself.
PROPOSAL · SHOTGUN × CRIPTOBR · OLIVER ANDRADE · JULY 2026